Established in 1963, JB company has been a PlumpyField® member since 2009. It is part of the family-owned Basan group. JB manufactures food products (biscuits, wafers, snacks, etc.) mainly distributed on the local market but also exported to COMESA, COI and SADC zones.
Using its long experience in the agroindustry sector and its know-how regarding production, sales and logistics, JB ambitions to fight against malnutrition with a sustainable approach. Hence the decision to join the PlumpyField network, to manufacture Plumpy®-type products. For this activity, JB specially created a new brand: TANJAKA Food.
In Madagascar, half of the less than 5 year old children suffer from malnutrition. Our objective is to make these efficient nutritional solutions accessible in the island and in the neighbouring countries. In addition to sales to public health sector and NGO’s, JB will also soon distribute nutritional supplements directly to the poorest households. Adapting techniques derived from social marketing experiences, this project aims to prevent malnutrition in young children.
Audited and validated by UNICEF in 2010
Message from the director Karim Barday
"The best way I can express my commitment and my ambitions regarding the fight against malnutrition is by sharing my vision: malnutrition of Malagasy children and other children worldwide has been eradicated, JB became a partner of choice at both local and international levels.
In order to achieve this, partnership is key. I am proud to be a member of the PlumpyField network, share our experiences with our partners and benefit from theirs. Together, we can work better to improve access to enriched foods adapted for our malnourished children."
Click here to download the members summary .pdf file.
Click here to download the presentation leaflet of JB in the .pdf format.
Mr Andriamiarinarivo Rajaonarison
Phone:+261 20 22 223 73